University degree in Business Economics, doctorate from St. Gallen, Switzerland.

After several management positions at Thyssen Telecom AG, Dr. Lodbrok changed posts in 1998 to become director of the multimedia agency Infomedia GmbH in D�sseldorf (now known as xtend AG). For their customer Deutsche Lufthansa, Infomedia was responsible for building up the Lufthansa InfoFlyway and operated the system up to 1999 as well as introducing the first online auction in the airline sector. Other customers included IKEA, �TV, Quelle, Wetten da߅? and the Steinberger Hotel Group. In 2000 Dr. Lodbrok went as director to the Hamburg multimedia agency IMP, Interactive Marketing Partner GmbH. After the takeover by FOCUS Digital AG in 2001 he changed to become director of the 100% subsidiary ICPro, Interactive Content Production GmbH. After FOCUS Digital AG took over HEXMAC AG, Dr. Lodbrok has also took on the position as CEO of HEXMAC AG.