The purpose of the following case studies is to demonstrate the various possible applications of the basic HPS technology.

FOCUS Online:
A leap from 50,000 to over 34 million page impressions within 4 years

In 1996 FOCUS Online realized that extremely high growth rates could only be achieved through a dynamic content management system. At that time FOCUS Online was one of the first companies to pick HPS from HEXMAC. Today, FOCUS Online is one of the leading suppliers in its field in terms of interactive service, individual value benefits, number of page impressions and comprehensive content oriented towards target groups. The exponential increase in daily access was an enormous challenge for the developers of HPS. The result they developed has led to great advantages for the customer in terms of scaling and performance.

Payback Customer Loyalty System:
More than 5 million users predicted for the first year

Loyalty Partner GmbH, a subsidiary of Deutsche Lufthansa, started up the Payback System in March 2000. Participants in the Payback system receive points for purchases made at businesses such as DEA, Europcar and Kaufhof. These can then be exchanged for cash. Customers can check their current points total on the website www.payback.de and get information on special offers. Payback chose HPS 3.0 from HEXMAC for the management of dynamic content.

Timo Salzsieder, Development Manager at Loyalty Partner: "We picked HPS because we needed an extremely powerful and flexible system which could cope with the high number of users we were expecting. HPS had proved to be up to the job on a number of other sites with very high levels of traffic. That's why we think that it will also meet our requirements for the very highest levels of performance.""

Buchungsmaschine AG:
Transaction platform for travel bookings
 
Buchungsmaschine AG, a subsidiary of the Internet tourism service provider "travel24", has operated a B-to-B platform for travel bookings in Germany since September 1999. The central booking technology - provided by the HPS 3.0 system - is used by tourism portals and online travel agencies. Up-to-the-minute travel offers for direct booking from more than 30 travel companies are presented on more than 1200 sites. On offer are scheduled flights, last-minute bookings, charter flights, special offers and - for the first time on the Internet - a direct price comparison of all the travel companies. All this has helped Buchungsmaschine.de to become one of the leading travel booking platforms on the German-speaking Internet.

MANN+HUMMEL:
Worldwide standardized norms and information management
 
Mann+Hummel is the worldwide market leader in the manufacture of technically sophisticated filter systems for the automotive industry, the machine tool industry, process technology and industrial production. For more than a year now, Mann+Hummel has been operating a company-wide, highly-efficient information management system. With the help of the Enterprise Asset Server (EAS) from HEXMAC, which expands the basic HPS 3.0 technology, an Internet-based document management system was successfully implemented. This enabled the internationally-active company not only to standardize and digitalize its country-specific norms, but also to establish a communications platform which today benefits all company personnel.

GOINGPUBLIC Media AG:
Real-time - on the pulse

How can constantly-changing data such as stock prices be integrated in a website in a format which can be continuously updated? How can information from a huge variety of both internal and external databases be brought together under one roof? These were the questions facing GoingPublic Media AG when they planned the launch of their online service GoingPublic-Online.de last year. Their magazine "GoingPublic" had quickly established itself as the market leader in the reporting of events in the Neuer Markt (German Exchange for high-tech stocks) and information on new stock issues; the innovative company from Wolfratshausen was now seeking to expand its business into the field of new media. To do this, the company needed software which could generate data in real-time from a large variety of data sources and link it up intelligently. A challenge for the software specialists from HEXMAC - and a highly-competitive solution: we succeeded in creating an extremely dynamic, cutting-edge technology platform for the financial industry on the basis of the HPS 3.0 system.

Wolf-Garten GmbH
 
The fact that tradition and innovation can be joined to make a customer-friendly solution is demonstrated by the website of the Betzdorf company Wolf-Garten. Since 1923, this expert in the field of garden care has offered a broad product spectrum ranging from flower seeds through to small tractors, as well as expert advice to both professional and hobby gardeners alike. In order to professionally deal with the increase in demand for information, Wolf-Garten installed an extensive consulting service on the Internet in 1999 that it updates daily. The basis of the successful service - www.wolf-garten.de currently generates 250,000 PageImpressions! - is the scalable Dynamic Content- and Transaction-Management System HPS 3.0 from Hexmac. Astonishingly easy to use: the personalisation function enables the Websurfer to select just the information he requires while at the same time providing Wolf-Garten with knowledge about what demands future projects and products should fulfil. The next planned step: linking the information with existing ERP systems.